Web Development

Machine learning, Python, Display ads and more at #LaSoftDigitalNews

Hey LaSoftians, after a few test weeks, we smoothly move our dearly beloved #LaSoftDigitalNews to the next level. Where exactly? Well, you may guess by checking the domain, that you’re now scrolling. Yes, that’s right! The last month of autumn does not just bring us cold weather and cough but also new heading on LaSoft blog, in the form of weekly news digest. Check the most interesting news from the digital world and don’t forget to comment below!:) 1. Responsive Display Ads

How to track user’s click on the website’s buttons and links?

Let’s play a game! Imagine, you have a huge e-commerce store, or online catalog, or website portfolio. Things are going very well, every day hundreds (or even thousands) users visit your website, spent some time and then left, without any conversion action. What should you need to do, or change in order to return those visitors and to track their online behavior in the future? The general action plan included a huge list of steps, including all of the marketing

Localization for your existing project

What is Localization? Localization is the process of adapting a product or content to a specific locale or market. It is a very important issue for companies that want to sell their products or services internationally. As a result, it increases the number of users worldwide, improves conversions and engagement. More visitors – more sales opportunities. LaSoft experience “While having all planned features collected before development it will decrease time and effort for further” – a fundamental credo of LaSoft

You never know you need it: Release on demand + TheSpoke

The Spoke is a generally new way of experiencing the good-old “happiness content” (like movies for thy mind and cafés for thy heart). Released on The Product Hunt platform, they have all the prospects to become a new Netflix, or Amazon Prime (or even smth bigger in my view). And like all of the highly potential companies, The Spoke has it’s very own legend. As the Spoke CEO Tom Stern said, The Spoke was created of the necessity of the

The benefits of using a recommendation system. Part #2

Recommendation systems are a large class of models, the purpose of which is to increase business and service performance due provision of relevant recommendations to the user at the right place, at the right time and through the right communication channel. Especially when you use the right software development company. PRINCIPLE OF WORK OF RECOMMENDATION SYSTEMS AND AREAS OF APPLICATION The tasks of the recommendation systems are simple and clear — they are used to offer those products or services, in which

The benefits of using a recommendation system. Part #1

Recommendation systems are a large class of models, the purpose of which is to increase business and service performance due provision of relevant recommendations to the user at the right place, at the right time and through the right communication channel. Especially when you use the right software development company. Every day, millions of people are busy with searching on the Internet: while some of them look for movies or clothes, others search for cars or package tours, and all

Ethics as a real concept: business data scraping

Ethics as science is ancient, as our world. And tedious – also as our world:) But the curious thing in ethical concepts and principals is their flexibility to the real-life conditions. Every time when new field or sphere arises on the horizon, ethic, as many-headed hydra, grows up the new head. The same story had repeated with the weapon, nuclear science, genetic biology, biochemistry, etc. Right now that powerful wave reaches out to the IT-sphere. IT ethics – it’s the

What Is Web Scraping And Why It Is Important?

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In today’s digital world data are becoming more valuable. If we look around, we will see a huge amount of different services that are supposed to make our life better and easier. They try to help us, give a piece of advice, help to find the necessary information. From giants like Google to startups and small pilot projects, all of these services work with data. At the heart of any task that is to be solved today by a machine

Collecting Hashtags From Social Networks | TagWarriors Battle

Who do you think you are? The potential customer of every modern company or startup asks himself that challenging question every day. More than that, he chooses his individual mask by using social media platforms: Facebook, Instagram, YouTube, Twitter, Tumblr, VK, Snapchat, TikTok, Pinterest and many more.  Fashion flows change every day, and in the nature of humans is to be desired and desire more. New clothes, smartphones, jewelry, cosmetics, cars, laptop, etc. And all of that tarnish in the face

Working With Tableau | Dashboard Your Life!

It’s been 15 years by now since the world decided to change. Who could have said, that changing in the company’s life cycle will lead to huge changes in data analysis and collaboration between presentation and implementation of key performing indicators? But the thing is that right now we can’t imagine our lives without comfortable and flexible custom dashboards. The biggest names on the dashboard’s market right now are Power BI and Tableau. With Power BI everything is pretty clear: